Should the Finance Ministry Use Backlash to Strengthen its Influencer Campaign?

For a moment, I thought the finance ministry working with influencers was marketing genius… The bad publicity from this decision drew loads of attention to its campaign. That should have rescued the terribly dismal influencer campaign, right? Wrong… MOF Influencer Campaign Causes Uproar The past weeks has seen Singaporeans deriding the Ministry of Finance’s (MOF’s) […]