Is your marketing driving customers away instead?
Get Marketing Clarity that Turns Strangers into Customers
I help startups & businesses like yours to attract repeat customers — without losing them due to: bad marketing, frustrating funnels & confusing copywriting.
Brands I’ve worked with
Why work with me?
As a former Head of Lifecycle Marketing, I’ve exceeded revenue targets for numerous campaigns & strategic business initiatives for global brands. I’ve also established and led large cross-departmental teams across several time zones and countries.
I bring to the table a strategic global perspective in marketing.

I was the former Head of Lifecycle Marketing, Asia Pacific, at Newfold Digital — Shopify & GoDaddy’s largest competitor with an annual turnover of $1.3 billion.
Brand, Product & Lifecycle Marketing Strategy
Planning go-to-market & customer acquisition funnels
Content Marketing
(SEO, Email & Social)
Creating articles, lead magnets, email sequences, short form videos & strategy
Website & Landing Page Conversion Optimisation
Optimising web pages for clarity, leads & conversions (i.e. CRO)
What I’ve Done – Case Studies & Results
From strategy to hands-on campaigns, I’m the lifecycle marketing expert
who can do-it-for-you or guide you

Marketing & Pricing Strategy for an Edmonton Non-Profit
Family Futures, a non-profit organisation, was facing financial constraints that hampered its early intervention mission for kids. Challenge…

Brand Authority for a Canadian Agritech Entrepreneur
When I came across FarmingCourses.com, I saw immense potential in transforming it into a resource for farmers and…

The B2B Agency Partner Campaign in Singapore
In the third quarter of 2021, the world was gradually reopening after the COVID-19 lockdowns, but for those…

Thought Leadership & PR Media Campaign on Australian SMEs
By late 2020, Crazy Domains, a major market player in Australia, faced the challenge of softening demand for…

Led The ‘Embrace Crazy’ Brand Campaign in Australia
In 2020, Crazy Domains aimed to sustain its market dominance in Australia through a major brand campaign. As…

Established the First Global Content Marketing Department
When I joined the Global Marketing team at Dreamscape Networks (now known as Newfold Digital), I needed to…
What people say about me
Marketing leader specialising in lifecycle marketing
& full funnel strategic revenue optimisation
revenue/order growth