Logen Lanka

Marketing, Branding & Strategy for Businesses

With a proven track record in brand storytelling, content strategy, and customer lifecycle marketing, I’ve successfully led cross-functional teams to achieve significant growth for a $1.9 billion tech company across Australia and Asia. Now, I’m bringing that expertise to businesses and startups in Edmonton, while pursuing my MBA.

Check out my experience
Strategic Leadership

Across APAC & EMEA, including Australia, New Zealand, Singapore and Indonesia

Broad Marketing Expertise

Content marketing, retention marketing, product marketing & brand campaigns

Pioneered Regional Teams & Global Processes

Built project processes & established high-performing teams

What I do

Business strategy, marketing & entrepreneurship

marketing support for Business Owners & Startups

Fractional marketing support to skyrocket your business

Niche Marketing, Social Media & Content Strategy

Kickstart your brand & build trust

I’ve helped major brands gain their customers’ confidence through content strategy.

Establishing Marketing Teams for Startups

Set up high performing teams

During my tenure at Newfold, I’ve pioneered two major teams in the marketing department.

Email & Chatbot Marketing

Get repeat business & leads with a funnel

I’ve helped my previous company capture repeat customers that makes up 80% of revenue.

What Others Say About Me

Testimonials C-Suite leaders, strategic partners & mentees

  • 2020

Over the past 3 years […] he has grown tremendously from a specialist in content marketing to a leader in customer loyalty, retention and growth. He has managed to build a large and highly talented team from scratch across multiple countries.

As his manager, I appreciate his open, structured and tolerant communication style. And most importantly, he can deliver complex projects and campaigns in time, responsibly and with significant commercial outcome. He is an outstanding member of my leadership team.

Robert was my direct manager in Newfold Digital

Robert Winkelmann

Chief Marketing Officer (SVP International Marketing) EMEA & APAC, Newfold Digital

  • 2022

Logen is a consummate brand, marketing and digital professional. He has driven Newfold Digital’s brands forward through owned and earned media strategies that were underpinned by a strong foundation on data. He also played a leading role to align and grow the Crazy Domains, Sitebeat and Vodien brands across content, SEO and social.

Shaad was the general manager of the key agency I worked closely with

Shaad Hamid

General Manager, GrowthOps

  • 2022

From our first meeting, it was clear I was working with an expert who understood the nuances of not just strategizing and crafting value-driven content but who also knew how to tailor messages to a highly specific niche audience.

In addition, Logen is a master organizer and coordinated a diverse array of external and internal stakeholders to come together across 12-time zones to create excellent, research-driven reports that resonated for the Australian target market and globally for all SMEs.

Patrick was an external content strategist & copywriter I worked with while at Newfold Digital

Patrick S. Compton

Copywriter, Upwork

  • 2022

Logen played an integral role in mentoring me and my team for a live webinar as part of the Vodien Branding Campaign. His wealth of knowledge of the product and business allowed the team to impress the 100 live candidates during the webinar (C-Suites/decision makers).

He is very appreciated amongst the many teams within the company. His influence goes beyond just his team and he is often seen pushing for new initiatives to solve gaps in the business.

Truman was my mentee in 2021 for a campaign I supervised

Truman Tan

Digital Marketing Specialist, Newfold Digital

What can I do for your business?

Want to kickstart your online brand presence and marketing?
How about setting up a new marketing team with processes?

Talk to Logen

Brands I Worked With

Vodien
Crazy Domains
Sitebeat Website Builder