Is your marketing chasing customers away instead?
Get Marketing Clarity that Turns Strangers into Real Customers
I cut out the confusing marketing fluff to help businesses drive results. Kickstart your online presence without the pain of starting from scratch. Or optimise your existing one.
Kickstart your online presence without the pain of starting from scratch. Or find out why your current marketing efforts aren’t reaching enough customers.

What’s your business challenge?
(Are you somewhere in-between the two?)

No online presence &
no idea where to start

Too much marketing for too little results
How I’ve Helped Past Clients & Major Brands

Marketing & Pricing Strategy for an Edmonton Non-Profit
Family Futures, a non-profit organisation, was facing financial constraints that hampered its early intervention mission…

Brand Authority for a Canadian Agritech Entrepreneur
When I came across FarmingCourses.com, I saw immense potential in transforming it into a resource…

The B2B Agency Partner Campaign in Singapore
In the third quarter of 2021, the world was gradually reopening after the COVID-19 lockdowns,…

Thought Leadership & PR Media Campaign on Australian SMEs
By late 2020, Crazy Domains, a major market player in Australia, faced the challenge of…

Led The ‘Embrace Crazy’ Brand Campaign in Australia
In 2020, Crazy Domains aimed to sustain its market dominance in Australia through a major…

Established the First Global Content Marketing Department
When I joined the Global Marketing team at Dreamscape Networks (now known as Newfold Digital),…
What I Help With
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Website Conversion Rate Optimisation
Examine your web pages to discover why so little customers take axtion.
Stop confusing strangers with too much information.
Content Execution
Need a specific set of content for a channel? Leave it to me.
Benefit style: Create email sequences, newsletters, and social media posts that drive results.
Customer Funnel Optimisation
Find out all the steps (touchpoints) it takes to convince strangers to do business with you — and examine if that’s what your marketing is actually doing.
Examine your
Benefit style: Compare your marketing approach against how your real customers actually make purchase to find gaps and strategic wins.
How I’ve helped past clients?
Done for you or done with you
Content Marketing
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Who am I & what makes me different from your average marketer in Canada?
International cross-border leadership and campaign management experience, including cross-function project coordination across 5 timezones.
Strategic business initiatives that drove cross-sell and renewal revenue in lifecycle marketing.
40-hours of alternative dispute resolution training in Canada, with real life experience managing large teams.
(missing some service related ones)

Former Head of Lifecycle Marketing in charge of Asia Pacific for Newfold Digital, which achieved an annual turnover of $1.9 billion in 2019. Newfold Digital is Shopify and GoDaddy’s largest competitor.
What is one quick win you’d like to achieve within 30 days?
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Let me help you find one quick win within 30 days
Free: 3 step template for specific top 3 problems
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Audit walkthrough for a specific channel with solutiom (paid)
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Who am I & what makes me different from the average marketer in Canada
As the Ex-Head of Lifecycle Marketing (Asia Pacific) of Newfold Digital — Shopify & GoDaddy’s largest competitor — I’ve achieved revenue targets for numerous campaigns & strategic initiatives.
revenue/order growth
Contact Us
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