Is your business… invisible?
Let me help kickstart your online brand presence to build trust with future customers (and investors)! Avoid decision paralysis over the best way to start marketing.
Strategic Marketing Leadership
Across APAC & EMEA, including Australia, New Zealand, Singapore and Indonesia
10 Years Of Marketing Experience
Content marketing, retention marketing, product marketing & brand campaigns
Pioneered Global Teams & Processes
Established high-performing teams & cross-functional collaborative processes
Done-for-you marketing for Businesses & Startups
With 10 years of experience in brand storytelling, content strategy, and product campaigns, I’m the marketer with a ‘resting bitch face’ who’s helped brands—big and small—reach their ideal customers.
Social Media, Niche Website & Content Strategy
Kickstart your brand & build trust
I’ve helped major brands gain their customers’ confidence through content strategy.
Establishing Marketing Teams for Startups
Set up high performing teams
During my tenure at Newfold, I’ve pioneered two major teams and processes in the marketing department.
Commercialising your product for the right target customers
Get repeat business & leads with a funnel
I’ve helped my previous company capture repeat customers that makes up 80% of revenue.
Brands I Worked With…
What I’ve Done – Portfolio
Results in marketing, branding & business strategy
Business Consultant for Family Futures, Edmonton, Canada
Challenge Family Futures, a non-profit organisation, was facing financial constraints that hampered its early…
FarmingCourses.com Niche Website sold to Canadian Agritech Entrepreneur
Inspiration and Development I have a knack for investing in domain names, and when…
Vodien Agency Partner Campaign Mentor, Singapore
Challenge In the third quarter of 2021, the world was gradually reopening after the…
Online State of Australia’s Small Businesses 2021 for Crazy Domains, Australia
Challenge By late 2020, Crazy Domains, a major market player in Australia, faced the…
‘Embrace Crazy’ Brand Campaign for Crazy Domains, Australia
Challenge In 2020, Crazy Domains aimed to sustain its market dominance in Australia through…
Establishing the Content Marketing Team, Australia & Asia
Challenge When I joined the Global Marketing team at Dreamscape Networks (now known as…
What People Say About Me – Recommendations
Recommendations from C-Suite leaders, strategic partners & mentees
Over the past 3 years […] he has grown tremendously from a specialist in content marketing to a leader in customer loyalty, retention and growth. He has managed to build a large and highly talented team from scratch across multiple countries.
As his manager, I appreciate his open, structured and tolerant communication style. And most importantly, he can deliver complex projects and campaigns in time, responsibly and with significant commercial outcome. He is an outstanding member of my leadership team.
Robert was my direct manager in Newfold Digital
Robert Winkelmann
Chief Marketing Officer (SVP International Marketing) EMEA & APAC, Newfold Digital
Logen is a consummate brand, marketing and digital professional. He has driven Newfold Digital’s brands forward through owned and earned media strategies that were underpinned by a strong foundation on data. He also played a leading role to align and grow the Crazy Domains, Sitebeat and Vodien brands across content, SEO and social.
Shaad was the general manager of the key agency I worked closely with
Shaad Hamid
General Manager, GrowthOps
From our first meeting, it was clear I was working with an expert who understood the nuances of not just strategizing and crafting value-driven content but who also knew how to tailor messages to a highly specific niche audience.
In addition, Logen is a master organizer and coordinated a diverse array of external and internal stakeholders to come together across 12-time zones to create excellent, research-driven reports that resonated for the Australian target market and globally for all SMEs.
Patrick was an external content strategist & copywriter I worked with while at Newfold Digital
Patrick S. Compton
Copywriter, Upwork
Logen played an integral role in mentoring me and my team for a live webinar as part of the Vodien Branding Campaign. His wealth of knowledge of the product and business allowed the team to impress the 100 live candidates during the webinar (C-Suites/decision makers).
He is very appreciated amongst the many teams within the company. His influence goes beyond just his team and he is often seen pushing for new initiatives to solve gaps in the business.
Truman was my mentee in 2021 for a campaign I supervised
Truman Tan
Digital Marketing Specialist, Newfold Digital
What can I do for your business?
Want to kickstart your online brand presence and marketing?
How about setting up a new marketing team with processes?
